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For years now SEO has been one of those buzzwords which incites discussion and debate, whether you live by it or cringe upon seeing it.  Whether webmasters want to admit it or not, however, search engine optimization works if done correctly.  As a webmaster it falls upon you to maximize search engine optimization (SEO) on your website or blog.  Just a few years ago this wasn’t particularly fun or easy for webmasters, but that has changed with things like new software and of course WordPress plugins. For the past week I’ve had the opportunity to try out a new SEO service called ScribeSEO , a web-based SEO service from a team which includes Brian Clark (known in the WordPress community for CopyBlogger and the Thesis theme).   ScribeSEO offers a web-based SEO software service, a WordPress plugin, and now also offers Joomla and Drupal integration.  As most of my websites use WordPress in some way, I’ve primarily focused my attention on trying out the WordPress plugin.   Here is what I’ve found: Once installed, the ScribeSEO WordPress plugin adds a window to your post pages called the Scribe Content Optimizer.  Here you can run an evaluation prior to publishing your post which will tell you how to best optimize your post! In order to test out the plugin I decided to try it out on this post.  After my initial evaluation, I was given the following feedback: As you can see from the screen shot above the initial draft of this post received a 68%.  Recommended improvements include to move primary keywords towards the front of the meta description, to increase the word count to above 300 words, and to add a few hyperlinks towards the beginning of the post